4 Steps / 4 Criteria / Guidelines / The Colours of Money

1. Format

The Mark appears in the following format irrespective of colour: 

2. Purpose

The purpose of the Mark is to recognise and affirm the associative economic quality of an enterprise and therefore the entrepreneur(s) responsible for it. Including the self-employed and sole traders and regardless of its size, locality and domain of operation, an ‘enterprise’ can be agricultural, industrial, commercial, financial, governmental, humanitarian or cultural. Users of the Mark demonstrate an approach to modern economic life that fosters cultural diversity, respects human rights, and promotes environmental and economic sustainability.

3. Owner, Administration and Financing

The administration and development of the Mark is conducted on a public benefit basis. It is owned by the Associative Economics Association – an association in the sense of Articles 60 and following of the Swiss Civil Code. Its seat is at CH 2037 Montézillon (Rochefort Commune), Neuchâtel, Switzerland. The Association has no direct trading or financial relationship with any of the enterprises.

4. Use and Criteria

Although self-accrediting, the use of the Mark assumes its users comport their conduct with these Guidelines and in fulfilment of the Mark’s Criteria. Its main anticipated use is in relation to those services covered by business management, commercial administration (Class 35), financial operations, monetary operations (Class 36), and education and training (Class 41).

5. Monitoring

These Guidelines are conceived and formulated to permit their future evolution in accordance with the conditions necessary to the fulfilment of the purpose of the Mark. They are subject to continuous review by the Associative Economics Association, which reserves the right to amend and develop them as it sees fit.

This May 2020 version of the Rules supersedes all previous versions.